I saw a magazine ad for a resort recently that featured a large photo of someone lying in a hammock. Can you imagine how that brainstorming session went?
"What should we show in our ad, Nigel, the infinity pool, Jacuzzi, oceanfront restaurant, championship golf course, the on-site night club, the award-winning European spa?
"Actually, Ethan, I was thinking we could show someone clinging for dear life to some netting attached to a couple of ropes strung up between some trees."
"You mean a hammock?"
"Exactly."
"Genius idea -- let's go with it!"
I'm 99% certain I used this exact image for a project in college. We were creating an ad campaign for a resort. :/
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